Don’t be fooled!
The Difference Between In-Store Marketing & Signage
What is a busy retail marketer to do? You’re in a competitive industry, under high pressure to deliver sales, turn goods and not lose market share to online channels. The partner choices you make have to deliver. They have to add value. They have to deliver MORE than they say they will, not just enough.
In-store marketing is a critical component of the lower part of the sales funnel. Yes, we can discuss the benefits of OmniChannel and of creating and in-store experience for younger consumers, all important topics. But, at its core, in-store marketing must seal the deal to:
- Increase sales of promoted items
- Add to basket size through ancillary item promotion
- Make the shopper experience exceptional
Vendor or Partner?
Given the critical role of in-store marketing to retail success, why just work with a signage vendor? Is there value to your organization in passively taking your work, printing and delivering it mindlessly? Or in today’s environment, do you benefit more from a true partner, who will work to understand your strategy, think about how best to accomplish that, and partner with you on generating program ideas, developing creative, manufacturing and measuring impact after the program runs?
- A true partner makes your work easier, by asking questions and bringing observations that unlock insight.
- A true partner brings years of retail marketing success to the table when developing solutions for you.
- A true partner is in your stores both prior to and during the event; observing consumers, checking with managers on execution details.
- A true in-store marketing partner does far more than make signs.
Windsor Marketing Group is a true in-store marketing partner. We invest in your businesses’ success and do what it takes to make it happen. We are a start to finish solution, and most of our front-end strategic services are value added elements, that are a benefit of our partnership.
Learn more- contact us at: (888) 621-2125
About the Author
Steve Thomas – WMG’s Chief Marketing Officer
Steve Thomas is a 30-year consumer marketing veteran, who specializes at building differentiated brand stories that grow business. Thomas was previously Chief Marketing Officer for franchise companies Green Home Solutions and Edible Arrangements International, having helped grow the latter to its current position as a major gift category retailer, with almost 1300 locations worldwide. Thomas brings a unique perspective to WMG, ensuring that we continue to push to “walk the walk” in terms of client effectiveness and innovation in merchandising. Under Thomas’ marketing leadership, the WMG story of placing clients’ success above all else, is being spread across the nation. Follow Steve on Linkedin here.