ENTICE CONSUMERS TO TRY A PRODUCT, INCREASE PRODUCT DEMAND,
OR ENCOURAGE CROSS-SELL/UP-SELL OPPORTUNITIES.
Promotions can increase the basic value of a product for a limited time and directly stimulate consumer purchasing.
Often applied for a predetermined period of time, promotions can increase the basic value of a product for a limited time and directly stimulate consumer purchasing. In addition to informing, persuading, and reminding shoppers of a limited time opportunity, promotions are used to stimulate unplanned purchases. Effective cross-selling can increase basket size by adding ancillary items onto the featured item purchase. WMG are experts at walking your stores, spotting cross-selling opportunities and bringing solutions to execute them.
Promotional marketing pieces feature any number of purchase stimulating messages, and are produced on a shorter duration stock, designed to be changed after a fixed promotional period.