MAXIMIZING SEASONAL OPPORTUNITIES
SEASONAL PROGRAMS ARE AMONG THE MOST PROFITABLE
MARKETING OPPORTUNITIES AVAILABLE TO RETAILERS.
Shoppers already in the mindset to make a purchase, are less focused on price, more focused on quality and have a sense of urgency to act quickly.
During these seasons, shoppers may make an emotional connection to an item, use the purchase as a gift or recognize that the product is only available for a limited time, all of which increase purchase frequency and basket size. We know this well and have years of experience tapping into the correct levers to activate a seasonal purchase.
St. Patrick’s Day
NCAA Final 4
Admin Professional Week
Cinco de Mayo
Back to School
New Year’s Day