The Shelf Talker
CPG and the post-replenishment supply chain challenge
The idea driving supply chains through the 1990’s came from a shelf-centric view of demand. Walmart’s retail dominance defined excellence in everything from perfect order to cost management. Things are different now and the whole concept of “demand-driven” urgently needs a refresh before Big CPG replenishes itself into oblivion.
What To Do: Supply Chain Digital
How far will ‘cashless’ go in retail?
As other payment methods have proliferated, starting with credit cards and then debit cards, gift cards, prepaid cards and now mobile payment and digital wallets, good old-fashioned cash is increasingly getting a bad rap.
Piquing Interest: National Retail Federation
Target indecisive shoppers with in-store marketing – IRI report
“When you consider how often most shoppers are going to the store, and the fact that 21% of them changed their mind during the actual shopping trip, you realize the impact in-store signage, creative labelling, and other marketing could have on your portfolio,” said Robert Tomei, president of consumer & shopper marketing for IRI.
Clienteling – Achieve True OmniChannel Excellence
So your business is on its way to successfully complete another year of operation; you have leveraged the trends of 2016 and are prepared to be on top for next year’s trends. You’ve improved your Omnichannel marketing efforts and realized the importance of good In-Store Marketing programs. Both your store and your website are easy to navigate and logically merchandised.
So now what? Windsor Marketing Group
Nielsen and Foursquare Partner to Tie Digital Ads to In-Store Visits
Nielsen already offers tools designed to help marketers understand when consumers buy products in-store after seeing online ads, but the companies say the addition of Foursquare’s location-based data will offer marketers a better understanding of consumer behavior between those two events.
More: The Wall Street Journal
Frito-Lay remains snack leader as consumers seek indulgent tastes
PepsiCo owns over 20 brands that bring in $1 billion or more in yearly retail sales, driven by Frito-Lay North America, which produces the three biggest savory snack lines in the world. PepsiCo is continuing to invest heavily in better-for-you brands, but consumers report that taste will always be paramount in their snack food purchase decisions.
Registration Required: The Wall Street Journal
Cargill study: Consumers confused by sugar types
Even though some 33% of consumers say that they’re trying to cut their sugar consumption, their knowledge about sugar is limited, particularly when trying to differentiate sugar types on food labels, a new Cargill study reports.
Report: Food Navigator
General Mills announces new global organizational structure
General Mills will give President Jeff Harmening responsibility for the company’s global operations effective Jan. 1. The company will launch four business units led by group presidents who report to Harmening as part of the streamlined effort to drive worldwide growth.
Why? Food Business News
Amazon: No plans for 2,000 grocery stores
Amazon issued a statement saying it doesn’t plan to open 2,000 automated Amazon Go stores or roll out larger multi-format stores, in response to reports published last week. The company has “no plans to open 2,000 of anything,” the statement said.
Source: The Wall Street Journal