The Shelf Talker
Study: Consumers will pay more for simpler experiences
Aldi has been named the simplest brand worldwide in Siegel+Gale’s latest Global Brand Simplicity Index, with grocery chain Lidl right behind it. Simpler brands tend to engender more loyalty from both consumers and employees, and 64% of consumers are willing to pay more for simpler experiences, the study said.
Source: Media Post
USDA pesticide study: Produce is safe!
The latest US Department of Agriculture study on pesticide residues in food shows US and imported fruits and vegetables are safe for consumers. From the data, we see those who produce the “dirty” reports irresponsibly frighten consumers, often simply to raise funds for themselves.
Learn More: Produce Marketing Association
Future trends in retail from the NRF show
The National Retail Federation’s (NRF) Annual Big Show is big, and chock full of new technologies, concepts and inspiring ideas. Here’s a look at a few of the biggest takeaways. We’ll have more from NRF in the coming days and weeks.
Take a look: Apparel
The Rebirth of Brick & Mortar Retail
In the Omnichannel age, there is no longer a question that smart retailers need to provide a seamless experience between digital and in-store channels. There is also no longer a question that online sales will continue to eat into brick & mortar sales. But there is a question regarding how long that erosion will last.
Source: Windsor Marketing Group
EU companies test laser mark to replace produce stickers
Companies in Sweden and the Netherlands are testing the use of a laser instead of a sticker to mark organic avocados and sweet potatoes. The laser mark doesn’t damage the food or need to be scraped off, according to Laser Food, the Spanish company that developed the technology.
Source: Fast Coexist
Should Macy’s have never gone national?
Federated’s 2005 acquisition of May Department Stores promised scale. Get big enough, the competition couldn’t touch you. At last, one unified “national branding message” and one singular go-to-market strategy would guide Federated. No more unique, locally-based brands merely popular in specific metro markets. There would soon be stores in 64 of the nation’s top 65 markets under a single banner: Macy’s.
Join the discussion: Retailwire
ShopRite Debuts Free Health Programs And Services For Shoppers
Keasbey, New Jersey-based ShopRite is offering free support groups, complementary dietitian services, and ongoing cholesterol/glucose health screenings as part of its increased health and wellness education efforts in 2017.
Part of the community: The Shelby Report
FMI panel: Tap into health and beauty growth
Embracing the growing health and beauty care categories is a way to add pizzazz to the center store, according to panelists at FMI’s Midwinter Executive Conference. Grocers can provide a special sensory experience with in-store displays that can boost this category, said Jane Novak-Cook of Procter & Gamble.
Read more: The Progressive Grocer