The Shelf Talker
4 marketing innovations headed to brick-and-mortar retail in 2017
Despite all the buzz surrounding electronic and mobile commerce, 85 percent of consumers say they prefer to shop in physical stores, a 2016 study by TimeTrade found. Even when the same product can be ordered online or purchased at a nearby store, according to TimeTrade’s data, 71 percent of us will still schlep out to the brick-and-mortar retailer to get it.
4 Innovations: Marketing Land
Nielsen Reports Growth in Energy Drink, CSD Sales
Energy drinks showed a surge in sales in the latest Nielsen xAOC (expanded all outlets combined) report, up 6.7 percent in year-over-year dollar sales for the 4-week period ending November 5. The boost, as reported by Wells Fargo Securities, follows a slow growth period for energy drinks of only 3.3 percent shown in Nielsen’s August report.
More: Bev Net
Price Chopper, Market 32 Launch Annual Holiday Campaigns
Price Chopper and Market 32 have kicked off the Check Out Hunger and annual Holiday Toy Drive campaigns. Check Out Hunger raises dollars and food donations for regional food banks and their affiliated kitchens and pantries. The Holiday Toy Drive will run through Dec. 10. In partnership with The Salvation Army,
Details: The Shelby Report
Randalls; a Safeway owned grocer in Texas, begins home delivery
“We’re very excited to bring Randalls grocery delivery to Houston and Austin,” Randalls president Sidney Hopper said in a statement. “We know how busy folks are, and this new service will help give time back to our customers juggling family, work, evening activities and various responsibilities.”
User Experience: My San Antonio
3 Things Retailers Need to Know About Marketing to Millennials
The generation born in the period between 1982-2000 recently overtook Baby Boomers as America’s largest generation. With about 75 million of them on earth, including Ashton Kutcher and Serena Williams, it is important to know if you are marketing to Millennials effectively.
Understanding Millennials: Windsor Marketing Group
Norway Introduces Self-Driving Grocery Cars for Cheap Delivery
Munthe-Kaas explained they just need to find the kind of regulations they have to meet in order for their project to be approved. However, they are confident that the digitally advanced country of Norway will pave the way to the first autonomous grocery delivery service in the world.
Other Uses Like Glass & Metal Collection: Nature World News
Judge to rule on overtime regulations next week – could be put on hold or altered before Dec. 1 deadline
The ruling will be on a preliminary injunction related to a lawsuit filed in September by 21 states challenging the Department of Labor’s new overtime rules. Those regulations will more than double the salary threshold of eligibility for overtime pay, and they are set to go into effect on Dec. 1.
Source: Nation’s Resturant News
Ahold Delhaize: Tough U.S. conditions didn’t worsen in 3Q
Ahold Delhaize on Thursday said that difficult trading conditions in the U.S. continued – but didn’t worsen — during the third quarter, with all banners continuing to feel effects of commodity-led deflation, and Food Lion feeling the added impact of competitive price investments from Walmart. The company overcame those pressures by driving modest volume increases and seeing underlying operating income dip slightly.
Registration Required: Super Market News
Omnichannel’s pervasiveness requires an efficient strategy for processing returns
A 2015 consumer survey from the National Retail Federation revealed that one out of three gift recipients returned at least one item during the holiday season.
Today’s returns require a reverse logistics strategy that works from the consumer all the way back to the manufacturer. Inefficiency can result in reduced brand perception and customer satisfaction, abandoned shopping carts and loss of revenue.
Full Report: National Retail Federation