The Shelf Talker
More people shopped over Thanksgiving weekend than last year — but they spent less
Matt Shay, the chief executive of the National Retail Federation (NRF), attributed the decline in spending to just how deep and broad the discounts were over the four-day weekend. While the promotions offered during this period were probably preplanned and thus baked into the retailers’ sales plans, it could prove a troublesome dynamic for them if ultra-deep discounts end up being needed all season long to get people shopping.
More on Cyber Monday: The Washington Post
Retailers find a spot on Broadway
Retailers are discovering a new stage for touting their wares: Broadway. Recent examples include Bloomingdale’s providing a decorated lounge for “Dear Evan Hansen” actors and their guests, including a Twitter mirror, and Brooks Brothers dressing the male leads in the musical “Falsettos.”
Sign in Required: The Wall Street Journal
CEO shares insights into J.C. Penney’s turnaround strategy
From a JCPenney in Frisco, Texas, CEO Marvin Ellison talks about using data and instinct to return the department store to profitability, why he thinks appliances will be their new big seller and how he started his retail career as a part-time security guard.
Subway to hire 150 to expand digital efforts
Subway will hire about 150 employees in its digital division as it works to beef up its online and mobile operations. Updates will allow the chain’s app to remember guests’ preferences and personalize the ordering process, and future plans may include in-store kiosks and sandwich-building games on social media, said Carman Wenkoff, chief information officer.
Kelly Turkey receives USDA approval for dry-processed premium turkeys
UK-based Kelly Turkey is looking for a premium angle on the US holiday turkey market, and recently gained USDA approval for its dry-plucked, dry-processed “New York Dressed” KellyBronze turkeys. During a test run, Kelly sold the poultry at more than twice the going rate for premium turkeys, and the company hopes to find a niche market for the products as the company expands into the US.
Invested $2 million: Meat + Poultry
Mondelez fills 2 VP roles with CPG veterans
Mondelez has bolstered its stated commitment to online and digital advertising by bringing on two CPG vets to fill vice president positions. Kraft Heinz alum Bob Rupczynski will oversee Mondelez’s global media and digital, while Kimberly-Clark vet Jeff Jarrett is now the global head of e-commerce.
More: Advertising Age
Tyson Foods names Tom Hayes CEO as Smith steps down
Donnie Smith, chief executive officer of Tyson Foods, Inc. since 2009, said he will step down at the end of the year. The announcement accompanied Tyson’s quarterly financial results, which indicated a lower-than-expected profit.
Tom Hayes, president, will succeed Mr. Smith on Dec. 31 and continue as president. Mr. Hayes also has been appointed to the board of directors, effective immediately. Mr. Smith said he will be available to consult with the company for a three-year period.
Source: Food Business News
Study: How grocers can make older shoppers feel welcome
In an age of helpful robots and of proliferating services, we’re getting really good at making life more optimized, smoother, and more efficient. But new research from the UK shows there are times when what we need isn’t less friction and more speed. It’s slowness—especially when it comes to older people.
See the study: Quartz
3 Things Retailers Need to Know About Marketing to Baby Boomers
Most Baby Boomers aggressively pursued the American Dream, they lived to work and were loyal to employers and careers. Baby Boomers like to know that the decision to spend their hard earned dollar at your store does not go unnoticed. It is important to make Baby Boomers feel welcomed and appreciated. Following this logic, Wal-Mart’s door greeters work great for this generation. Make Baby Boomers feel appreciated in your own way then offer them higher quality items, they will pay for it.
Source: Windsor Marketing Group